Adwords
Google Adwords, now known as Google Ads, is Google's pay-per-click (PPC) advertising network. It allows businesses to place advertisements on Google's search engine results pages (SERPs) as well as other websites in the Google Display Network.
This advertising solution works on a bidding system, where advertisers bid on specific keywords relevant to their products or services. When users search for those keywords, the ads appear at the top of the search results, marked as "Ad." Google Ads is one of the most profitable & accountable marketing techniques, aimed at targeting the proper audience & delivering high ROI.
Our Strategy for Google Ads Management
Our team of experts understands what it takes to create an effective Google advertising campaign for our clients. We will develop cost-effective & profitable targeted advertising.
Analysis & discovery
Initially, we will learn & investigate as much as possible about your business, including the complexities of your business profit margins, target audience, & client lifetime value.
Competitive Analysis
We take the time to research your company, industry, & key players. We also employ industry-leading software to explore & analyse your competitors' digital advertising footprint.
Account Analysis in Depth
It is just not a good job to handle Google Ads without a thorough historical & competitive study. Your history account data is the most valuable asset we have. We will go through this massive amount of data in search of useful trends.
Create a Strategy & a Campaign
We transform all of our research & analysis into an effective PPC strategy. Our Google Ads specialists provide a comprehensive PPC action plan & methods to reach your business objectives.
Optimise, Expand & Repetition
A/B testing methodologies will be used to determine which ads result in the highest click-through & conversion rates. We ensure that your PPC campaigns are appropriately optimised in accordance with the specifications.
