Advertising & Event Management
Perhaps no other industry is more response driven than the advertising industry. Even though one can’t strictly measure the response of an advertisement campaign, one can get a rough idea of its effectiveness from the sales that follow the breaking of an ad campaign, be it newsprint, television or radio.
Now, with every advertiser’s eyes being focused on results, Enterprise Messaging Services and Digital Marketing are the most powerful choices for communicating… just about anything. A whole lot of branding exercises can be done via messaging, with measurable response rates. SMS-based voting, polling, and contests get you instant responses and effectiveness. Further, the responses garnered can be used as a potent database for future campaigns and marketing efforts.
Benefits | Bulk SMS | Voice SMS | Virtual IVR | |
---|---|---|---|---|
Advertise your offers directly in your customers’ inbox | ✔ | ✔ | ✔ | ✔ |
Generating leads via Mobile, Print, TV, Radio, Hoardings, etc. by Short Code | ✔ | ✔ | ✔ | ✔ |
Analyze the response of SMS Promotion campaign with 2-way SMS facility | ✔ | ✔ | ✔ | ✔ |
Build publicity by a contest or quiz around a product, service or an event | ✔ | ✔ | ✔ | ✔ |
Create database of potential customers for higher conversion rate | ✔ | ✔ | ✔ | ✔ |
SMS Based Market survey | ✔ | ✔ | ✔ | ✔ |
SMS based Polling & Voting for feedback & higher customer interaction | ✔ | ✔ | ✔ | ✔ |
Integrate SMS services with the website for Automated Alerts to customers | ✔ | ✔ | ✔ | |
Promotion/Advertising of product or event in specific target audience | ✔ | ✔ | ✔ |
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