Think twice, when you hire a marketing agency for your business vertical, the first 90 days are crucial. This is the time when your agency partner works with you to understand your brand's needs, develop strategies. In this blog, we'll explain what to expect during this initial phase, what will be important to you, and what steps you need to take for a successful partnership.
What Happens During the 1st Month of the onboarding process?
Details on the onboarding process will go through while first joining your marketing agency. The purpose of this phase is to understand the ins and outs of your business so that the agency can tailor strategies to your specific needs. The following events occur during this process:
Meeting and Business Introduction:
The agency holds a meeting to get to know you and your business better.
Information is gathered about your goals, priorities, and target audience.
Brand Audit:
The agency analyzes your current marketing efforts.
A detailed analysis of your current digital activities regarding your website and social media channels.
Custom Strategy Creation:
On the basis of your needs, an agency develops a detailed plan about your business.
It depends on SEO, social media, content marketing, advertising campaigns and more resources.
Online and Offline Tools Setup:
Your website and social media accounts are optimized for the agency's work.
During the on onboarding process, the agency strives to fully understand your business needs and create the most suitable solution for you.
How will your marketing strategy be developed?
When developing a marketing strategy, the agency considers various strategies while keeping your business goals in mind. The strategy aims to accurately target and promote your brand. Your marketing strategy is developed as follows:
Goal Setting:
Target your first goal for your company depends on increasing brand awareness, increasing sales and website traffic.
Target and select your Audience:
Select your audience based on of age, geographic location, interests and other demographic factors.
Focusing on Selected Channels:
Channels such as social media, SEO, PPC, and content marketing will be focused on.
Depending on the strategy, the types of content and campaigns will be run on which channels.
Creating Advertising Campaigns:
With the help of digital advertising campaigns your brand presence can increase.
Google and meta ads will be created for your campaign.
Why is performance monitoring important?
It's very important to monitor the performance of your marketing campaign after launching a campaign. The key aspects of performance monitoring are:
Data collection and analysis:
Data collected via Google Analytics, social media engagement and advertising results is collected.
This data reveals which campaigns have delivered good results and which ones need improvement.
KPIs and metrics:
The agency can track key performance indicators that are also called (KPIs) for you.
Based on these metrics, the agency periodically evaluates the success of the campaign.
A/B Testing:
Agencies can check A/B testing to determine which techniques are most effective for business.
Timely Improvements:
If a campaign is not giving the expected results, the company implements new ideas to improve.
Performance monitoring helps you to ensure that you are investing in a right direction.
How to create a Successful Partnership?
A successful partnership is dependent on trust and loyalty. The following points should be kept in mind:
Clear Communication:
There is an open meeting with the agency to ensure clear communication between both parties.
Set expectations:
• Decide in advance what kind of results and timelines you expect. are.
• Trust the agency and follow their suggestions and approaches.
• Your success depends on the efforts and dedication of the partner.
• Don't panic about Digital marketing strategies which take time.
Be prepared for continuous improvement and testing to ensure you get the best results.
A successful partnership requires time and dedication, but if you follow these points, it can be a successful one.
Conclusion
To shape the direction of your business, 90 days is very crucial. Your marketing agency partner must have a proper plan and strategies. You also have good communication and good relationship with the agency and consistently monitoring performance can ensure a successful campaign.
Based on our experience onboarding businesses across India, the first 90 days are about clarity, not instant growth.
FAQs
Performance monitoring is done by setting clear KPIs and tracking results through tools such as Google Analytics, advertising platforms and social media insights. The agency regularly reviews traffic, engagement, leads and conversions to understand what is working and what needs improvement.
Regular meetings help align goals, review campaign performance and clarify expectations. They allow both the business and the agency to discuss progress, address challenges and make informed decisions to improve results.
Marketing strategies can be adjusted based on performance data, audience response and changing business needs. Refinements during the first 90 days are normal and help improve long-term effectiveness.
Written by: Covalent Softwares Marketing Team
Experience: 10+ years helping Indian businesses grow through SEO, paid advertising and digital branding.
